This campaign centers around the iconic pink and blue striped fabric called the “Kuddle Up” blanket. During the 1950’s hospital births were significantly outnumbering home births. At first, hospitals would use drab, beige cloths to swaddle newborns and it quickly became apparent a cute and comfy blanket was needed. This iconic symbol instantly evokes emotion as it is ingrained in our memories as a symbol of a joyous moment. It connects us all regardless of race, religion, sexual orientation, or socioeconomic background.
